OTE - Oregon Travel Experience

What types of businesses can be on a highway sign?

Posted on: January 13th, 2012 by Madeline MacGregor in Sign Programs |

Image of an Oregon highway business sign.Have you ever been on a trip along I-5 or another Oregon freeway and looked up to see a blue highway sign? You know the ones—they have an official looking blue background and display logos for businesses like gas stations or restaurants near freeway exits.

Maybe you’re even a business owner yourself, looking for better exposure and a way to capture a steady stream (pardon the pun) of traffic. Do you think only major chains can be posted on those signs?

We’re happy to say that Oregon Travel Experience highway business signs are for any size business. It doesn’t matter if you have one employee or 100—you qualify if you meet certain minimum criteria and location regulations. Our experienced staff will do everything in their power to find you the type of sign that will fit your business perfectly.

If you’re interested in a highway business sign, download the Application for Interstate Sign program (PDF) and read it. (You will need Adobe Reader, so link to the free application link at the bottom of this page for your free reader.)

There’s no obligation to fill-in the application, and you’ll be able to view what the minimum qualifications are.

Minimum qualifications will be specific to the type of business you operate; for example, fueling station minimum qualifications will be different than for a restaurant.

If it looks like you don’t qualify, don’t give up. Call our office at 1-800-574-9397 to see if there’s something you missed, either in the sign FAQs or on the application.

OTE is committed to helping locally owned businesses integrate economic development with highway travel. Oregon Travel Experience highway business signs are one of the tools we use to help you achieve success. Please email us with any questions and someone will respond to you right away.


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